消費者優先

「在各行各業裡，公司明顯地都被特定的競爭節奏制約――忘了他們的使命――那就是要與同業做明顯的區隔。結果，他們愈是競爭，差異化就愈低。產品之間的競爭不再；在消費者的心中，它們互相傾靠撞成一堆。」

“In category after category, companies have gotten so locked into a particular cadence of competition that they appear to have – lost sight of their mandate – which is to create meaningful grooves of separation from one another. Consequently, the harder they compete, the less differentiated they become. Products are no longer competing against each other; they are collapsing into each other in the minds of anyone who consumes them.”

―哈佛商學院教授揚米．穆恩（Youngme Moon），《大師輕鬆讀》No. 443 謙卑野心家

企業明顯地將眼光放在競爭者之上，彼此在狹窄的路上互相衝撞爭鬥，卻往往忘了將消費者放在第一優先，其實，寬廣的藍海就在那兒，只是殺紅眼的企業沒有看到。